Product Feeds

Nosto's UGC offers the ability for Customers to create and update Product Tags within their Stack in an automated manner with our Social Commerce feature.

The feature, which can be enabled by your Customer Success Account Manager, can poll an XML Product Feed periodically, updating values such as Price, Description, Availability, and even supporting variances in Language or Locale.

To find out more about Configuring your Product Feed and UGC requirements, please read the guide below:

Product Feed Settings

Feed Format

Nosto's UGC Product Feed feature works with XML feeds which are based on Google's Product Merchant Feed type and Facebook's Product Catalogue Feed type.

Providing Product Feed

Nosto's UGC currently only supports providing a Product Feed from a publicly accessible URL.

Required Elements

The following elements are required to be included in your Product Feed for Nosto's UGC to be able to successfully synchronize the two systems:

<id> - String: Between 1 - 50 Characters. 
<title> - String: Between 1 - 150 Characters 
<description> - String: Between 1 - 1250 Characters 
<link> - URL: Between 1 - 250 Characters 
<image_link> - URL: Between 1 - 250 Characters 
<availability> - Options: 'in stock', 'out of stock', 'preorder' 
<price> - String: Between 3 - 20 Characters

Optional Elements

Nosto's UGC can accept a range of additional fields in your Product Feed and append this to the Product Tag within your Stack. For the most common additional Fields, Nosto's UGC expects them to be in the following format:

<condition> - Options: 'new', 'refurbished', 'used' 
<shipping> - SubElements: 'country', 'service', 'price' 
<expiration_date> - dateTime 
<brand> - String: Between 1 - 70 Characters 
<gtin> - String: Between 1 - 50 Characters 
<mpn> - String: Between 1 - 50 Characters 
<product_category> - String  Between 1 - 250 Characters 
<product_type> - String: Between 1 - 250 Characters 
<additional_image_type> - String: Between 1 - 250 Characters 
<gender> - Options: 'Male', 'Female', 'Unisex' 
<age_group> - Options: 'Newborn', 'Infant', 'Toddler', 'Kids', 'Adult' 
<color> - String: Between 1 - 25 Characters 
<size> - String: Between 1 - 25 Characters 
<item_group_id> - String: Between 1 - 50 Characters 
<sale_price> - String: Between 3 - 20 Characters 
<sale_price_start_date> - dateTime 
<sale_price_end_date> - dateTime

Validating a Feed

Nosto's UGC offers an XSD which Customers can use to Validate their Feed Structure or Build their Feed. This XSD is available here.

Update Frequency

Nosto's UGC offers the ability to Update / Synchronise your Product Feeds based on the following schedules:

  • Daily

  • Weekly

  • Manual

Locales / Markets Configuration

Grouping Products across Locales

Nosto's UGC offers the ability to store variance information for different locales (ie. USA / CAN-FR / CAN-EN) within a single Product Tag, allowing customers to show different information (ie. Name, Description, Price, URL) via UGC Widgets.

For Nosto's UGC to group/link these variances from different feeds, the same external product ID must be used across each of the connected feeds.

To configure widgets to show the correct variance information the field <data-tag-group> - String: Between 1 - 50 Characters should be added to the Embed code of the Widget. The field needs to be populated with the relevant Product Group configured in Settings > Product Feeds.

Find below an example Embed Code used to deploy a widget that should display product information for a feed with Product Group Name = CAN-FR:

<!-- Nosto's UGC Widget Embed Code (start) --> 
    var stackWidgetAssetPath = '//'; 
    var stackWidgetDomain = ''; var stackWidgetCustomData = {}; 
<div class="stackla-widget" 
     data-title="Carousel MMS Test" data-ttl="60" 
     style="width: 100%; overflow: hidden;"
<script type="text/javascript"> (function (d, id) { var t, el = d.scripts[d.scripts.length - 1].previousElementSibling; if (el) el.dataset.initTimestamp = (new Date()).getTime(); if (d.getElementById(id)) return; t = d.createElement('script'); t.src = '//'; = id; (d.getElementsByTagName('head')[0] || d.getElementsByTagName('body')[0]).appendChild(t); }(document, 'stackla-widget-js')); 
</script> <!-- Nosto's UGC Widget Embed Code (end) -->

If the field <data-tag-group> is not included in the Embed code the product will default to its primary variance information.

Locale Limits

Nosto's UGC does not enforce any limits around the number of different locale variances that can be stored on a single Product Tag.

Setting up your Feed

To set up your Feed, you will need to go to Settings > Product Feed (if not available, please contact your Customer Success Account Manager) and select Add Product Feed.

Here you will be presented with the opportunity to define:

  • Product Group Name: This is where you define the ID you wish to use for your various locales/markets (ie. USA, CAN-FR, CAN-EN)

  • Product Feed URL: URL for specific Feed

  • Update Frequency: How often Nosto's UGC should poll the feed to look for changes

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