UGC Techdocs
  • Introduction
  • Guides
    • Analytics
      • Tracking UGC on Adobe Analytics
      • Tracking Widget interactions with Google Analytics
    • Direct Uploader
      • How to add Custom Data to Direct Uploader
      • How to capture Custom Data on Direct Uploader
      • How to automatically tag data on Direct Uploader
      • How to Customize error messages on Direct Uploader
      • How to Track Direct Uploader form submissions with Google Analytics (Universal & GA 4)
    • Data Templates
      • Creating a Data Template
    • Rights via Registration
      • Capture Custom Data on Rights by Registration Form
      • Styling Rights via Registration Form
    • REST API
      • Caching REST API results for optimization
      • Posting content into Nosto via Tile API
      • Posting images into Nosto via Tile API
    • Onsite Widgets (2.0)
      • Blank Canvas
        • How to Use the Blank Canvas to Create a Twitter Count Widget
        • Creating an Auto-Scrolling Carousel using Blank Canvas
        • Creating Gallery Widget by Using the Blank Canvas Widget
        • Creating a simple Hover effect using Blank Canvas
        • Creating a Word Cloud using Blank Canvas
        • Creating Your Widget by Using the Blank Canvas
      • Bind your own Events
      • Creating a Grid Widget from Waterfall
      • Create a Q&A Widget using Data Templates
      • Displaying a Widget in a Mobile App
      • Dynamically Specify Products to Display in Widget
      • Dynamically specify what Tile to display in a Widget
      • How to add a title / subtitle to a widget
      • How to localize the load more button on widgets
      • How to overlay existing Google Map with the UGC Map Widget
      • Styling cross-sellers on Grid and Carousel Widgets
      • How to Load External JS and CSS into Widgets
      • Profiling Widget Performance
      • Re-targeting with Widgets and Facebook Pixel
      • Render Widget filters dynamically
      • Styling Carousel Widget
      • Styling Grid Widget
      • Styling Masonry Widget
      • Styling Waterfall Widget
      • Styling Widget Expanded Tile
      • Styling Widget Shopspots
      • Using Web Fonts in Widgets
    • Digital Screens
      • Customizing Carousel Event Screen
      • Customizing Mosaic Event Screen
      • Customizing Scrollwall Event Screen
      • Customizing the Mosaic Event Screen to Have 9 Even Tiles
    • Email
      • Adding Location to an Email Tile
      • Styling the Email Widget
    • Integrations
      • DoubleClick
        • UGC Ads with Nosto and Google DoubleClick
      • Zapier
        • Consuming UGC Webhooks via Zapier
      • Mailchimp
        • Bring Social Content into a Mailchimp Campaign
    • Webhooks
      • Trigger notifications when content is in the moderation queue
  • Widgets
  • API Docs
    • JavaScript API
      • Widgets
        • Introduction
        • API Reference for Content Widgets
        • API Reference for Blank Canvas
        • API Reference for Map Widget
      • Digital Screens
        • Introduction
        • API Reference
    • Content API
      • Reference
    • REST API
      • Reference
        • Filters API
        • Moderation Views API
        • Tags API
        • Terms API
        • Tiles API
        • Users API
        • Widgets API
        • Automation Rules API
        • REST API Reference Widgets style and config
      • Best Practices
    • Webhooks
  • Enterprise Tools
    • Automation Rules
      • Triggers
      • Actions
      • Samples
    • Data Templates
    • User Access Control (UAC)
    • Single Sign On (SSO)
    • Enterprise Admin User Interface (EAUI)
    • Zapier
  • Commerce Tools
    • Product Feeds
    • Widget Implementation
    • Reporting
    • Integrations
      • Google Tag Manager
      • Magento
      • SalesForce Commerce Cloud
      • Shopify
      • Shopify Add To Cart
        • Global Variant Mapping for Add to Cart
        • Customise Add to Cart Widget Experience
  • Analytics
    • Google Analytics 4
      • Getting Started
      • Widgets Events
      • E-commerce Events
      • Email Events
  • Terms of Use
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  • E-commerce Tracking
  • Google Analytics 4 User Properties
  • E-commerce Events

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  1. Analytics
  2. Google Analytics 4

E-commerce Events

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Nosto's UGC Tracks different Commerce events to ensure we can accurately track the impact of your widgets on shopping behavior.

We recommend you start by reading our guide.

Please take particular notice of the Commerce section of the GettingStarted guide, which will help you set up the necessary scripts and tagging for your website.

Learn more about which UGC widgets support the Google Analytics 4 Plugin

E-commerce Tracking

When interacting with tiles in Nosto's UGC, we utilize the browser's local storage to store vital information about what particular products, tiles, or widgets the user showed interest in.

We store the following information:

  • Details about the tile

  • Whether the interaction with a tile is a potential conversion or not

  • A 24-hour expiry associated with the potential conversion

When a user visits a product they are interested in and clicks Add to Cart, the tile that leads to that interaction is now marked as a potential conversion.

If the user has interacted with a UGC tile attributed to the product the user is looking at, our Google Analytics 4 User Properties are attached to the user's add-to-cart event.

If the product is removed from the cart, that product is no longer marked as a potential conversion event and is not included in future user property attachments.

Once the user has completed their transaction, the moment they reach the order confirmation, the tiles they showed interest in, that were marked as potential conversions, are now sent to Google Analytics 4 for storing.

Learn more about Nosto's UGC attribution model for E-commerce .

Google Analytics 4 User Properties

  • nosto_ugc_widget

    • The ID of the widget the user interacted with

  • nosto_ugc_media

    • The media of the tile the user interacted with

  • nosto_ugc_tile_id

    • The ID of the tile the user interacted with

  • nosto_ugc_tags

    • The tags of the tile the user interacted with

  • is_nosto_ugc_user

    • A boolean value to determine if the user is a UGC user

  • is_nosto_ugc_new_user

    • A boolean value to determine if the user is a new UGC user

  • nosto_ugc_terms

    • The terms of the tile the user interacted with

These properties will be automatically created in the Google Property assigned upon the Google Analytics 4 plugin configuration.

E-commerce Events

The following E-commerce events are tracked by the Nosto's UGC Google Analytics 4 plugin:

Product View (nosto_ugc_product_view)- This event is attributed to UGC when a web user is on a product page after with a UGC Widget.

Add to Cart(add_to_cart) - This event is attributed to UGC when a web user clicks add to cart after with a UGC Widget.

Transaction (purchase) - This event is attributed to Visual UGC when a web user finalizes a transaction after with a UGC Widget.

Learn more about Nosto's UGC Commerce Dashboard .

Getting Started
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