Engagement & Conversion Segment

The Nosto's UGC Engagement & Conversion Segment has been built to help you more effectively identify which end-users who are visiting your digital properties have engaged with a UGC Widget versus those who haven't within your Google Instance.

Designed for customers leveraging UGC Widgets and who have configured the Google Universal Analytics Plugin, the Segment will highlight what percentage of users and sessions relate to people who have performed some action with one or multiple UGC Widgets.


Audience Definition

Create an advertising audience based on the segment of users who have shown they will engage with User Generated Content (UGC) on UGC Widgets and target them across the Google Ads advertising network.


E-commerce Dashboard

Track the performance of UGC in helping drive E-commerce sales across your digital properties relative to your other channels all within the one Dashboard.

Note: Please add Nosto's UGC Engagement & Conversion Segment on your Google Universal Analytics instance before using the E-commerce Dashboard


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