Tracking & Session Management

Nosto relies on accurate session tracking to deliver personalized experiences and measure performance. Depending on how your Shopify store is built, the tracking setup may differ.

Use this page to choose the right guide for your store’s technical setup:

Choose your Storefront Type

Standard Shopify Storefronts

If your store uses Shopify’s built-in Online Store and a theme like Dawn, Refresh, or any other Online Store 2.0-compatible theme, this is the guide for you:

→ Go to Standard Shopify Storefront Tracking

Tracking is handled through:

• The Nosto script and 2c.cId cookie

• Nosto's Shopify Pixel

This is the most common setup used by merchants who manage their store using the Shopify theme editor.

Custom Storefronts (Hydrogen, Headless & more)

If you’re using a custom storefront, such as one built with Shopify Hydrogen, Next.js, or another headless setup, you’ll need a slightly different tracking setup:

→ Go to Custom Storefront Tracking

Tracking can be handled through:

• Manual session token syncing to Nosto

• Nosto's Shopify Pixel

• Custom logic to bridge tracking gaps