Prestashop
  • Personalization for PrestaShop
  • Installing
  • Configuring
  • Guides
    • Fixing Broken Tagging
    • Adding & Moving Recommendations
    • Overriding or Extending Functionalities
      • Overriding Product Data
      • Overriding Customer Data
    • Bulk Product Updates via Cron
  • Features
    • Variations (Configurable Products)
    • Add to Cart
    • Supplier Cost & Inventory Level
    • Restore Cart Link
    • Ratings & Reviews
    • Multi Currency (Exchange Rates)
    • Marketing permission and GDPR compatibility
  • FAQ
  • Developing & Contributing
  • Visit Nosto
  • Issues
  • Releases
Powered by GitBook
On this page

Was this helpful?

  1. Features

Marketing permission and GDPR compatibility

PreviousMulti Currency (Exchange Rates)NextFAQ

Last updated 2 years ago

Was this helpful?

As of version Nosto's extension will be automatically adding the marketing_permission field to the customer tagging and to the conversion tracking i.e. the order-confirmation page. The marketing permission field tells Nosto whether the customer has given compliant consent of receiving marketing via email or not.

3.3.0

By default Nosto's extension uses Prestashop's newsletter subscription as a source of information for populating this field. In other words, if a customer is also a newsletter subscriber marketing_permission field will be set to true and Nosto considers that the customer has given GDPR compliant marketing permission consent. If a customer is not a newsletter subscriber marketing_permission field will be left empty and Nosto considers that the customer has not given GDPR compliant marketing permission.

image

If your store has a custom process for gathering marketing permissions or the default logic explained above doesn't fit for your store, you can override Nosto's extension to amend the behaviour. Please read more detailed instructions in our guide on .

overriding the customer data
3.3.0
GDPR