> For the complete documentation index, see [llms.txt](https://docs.nosto.com/shopify/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.nosto.com/shopify/readme.md).
# Personalization for Shopify
### Overview
Enrich, understand, and activate all your customer, product, and content data in our Commerce Experience Platform (CXP) to personalize every shopping experience and increase your online revenue.
Named the “preferred solution” for Shopify merchants by the Shopify App Review and Quality Assurance team, our out-of-the-box integration leaves nothing behind, ensuring no Shopify brand has to sacrifice their ability to deliver exceptional commerce experiences that increase online revenue.
Find out more at [nosto.com](http://www.nosto.com/)
### Getting started
#### How it works
After installation, the Nosto App provides you with Theme App Extensions, which allow you to easily add & move Nosto Placements in your Shopify theme. Placements are used to allow Nosto to understand where a campaign should be positioned. Also included are "App Embeds", which contain the Nosto script (needed to load Nosto on your site) as well as Multi-Currency scripts. You will find more detailed information in this documentation.
To collect data about customer behaviour in your store, Nosto will add page tracking across your site. Additionally, on your Thank You page Nosto will place a Pixel to retrieve customer- & order related data. This data will be utilised by Nosto's [experience.AI™](https://www.nosto.com/commerce-experience-platform/experience-ai/), and can be used for all products Nosto has to offer.
In addition to the information collected from the front-end of your store, the Nosto app also contains a direct connection to your Shopify backend, in order to sync product & collection data, receive order information & more. Together, you will be able to drastically enhance the experience your customers have on site, and make every impression relevant.
Nosto also integrates with Shopify Markets, being the first Personalization solution to do so. This allows you to bring your international concept to the next level, by utilising Nosto across all of your Markets. Build unique experiences for every Market, streamline the experience, or go a way anywhere in the middle - it's up to you!
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